Harley-Davidson

HOGNYSE United States Consumer Discretionary Motor Vehicles

Market cap

$2.728 B

$26.21 +1.08%

Close of 21 Sept 2026

Revenue

$4.47B

#732 by revenue

Earnings

$338.7M

#782 by earnings

Shares outstanding

104,072,507

Latest filing cover page

P/E ratio

8.1

Cap ÷ net income

Motor Vehicles, ranked by market cap

All 8 →

#1LkqLKQ$5.87B
#2Harley-DavidsonHOG$2.73B
#3Fox FactoryFOXF$776.3M
#4LiveWire GroupLVWR$314.3M
#5Lobo TechnologiesLOBO$9.69M

Insiders buying

All insider buying →

3 open-market purchases by officers and directors of Harley-Davidson, worth $1.44M. Grants and option exercises are excluded.

Gayle LittletonCLO, CCO, CAO & Corp Sec$197.8K
7,500 shares at $26.38 on 11 Aug 2026 · filed 13 Aug 2026
Artie StarrsPresident & CEO$258.9K
10,000 shares at $25.89 on 10 Aug 2026 · filed 11 Aug 2026
Daniel J. Nova$982.7K
40,000 shares at $24.57 on 31 Jul 2026 · filed 3 Aug 2026

What if Harley-Davidson were worth as much as…

Open the what-if tool →

Gold $30.3T

$290,893.87

Per share 11,099× higher

Bitcoin $1.72T

$16,525.05

Per share 630× higher

Nvidia $5.48T

$52,654.23

Per share 2,009× higher

Or at a round number

$5.00B $10.0B $20.0B $50.0B

Where these numbers come from

Share counts and financials for Harley-Davidson are taken from its own SEC filings via EDGAR: public record, not an estimate. Market cap is shares outstanding multiplied by the latest close. Last updated 22 Sept 2026. Read the methodology.